At Idée-Force I was a Founder and Creative Director. The company was a nimble creative entity that specialized in creative visual excellence. Idée-Force included a collective of talented artists, visionaries, and other creatives. I initiated it to set a new standard in design, visual communications, and team collaboration. We worked mostly with the City of Denver, Create Denver and other notable government and nonprofit organizations.
I followed an internal ambition to develop a completely different visual philosophy in response to the formulaic design processes found in most Denver advertising and design firms. I spearheaded all projects and campaigns with or without a budget. I supervised all creative concepts and artistic execution in print promotions, advertising, collateral, and brand identity design.