Flying Dog Brewery became a leader in the Denver microbrewery culture that started long ago. The Flying Dog brand needed a cohesive and obvious attachment to their company culture, story and irreverent attitude. I worked with their marketing team and brewers to represent the brand and enjoyed the incredible experience to work with the legendary Brit illustrator and wild man, Ralph Steadman.
Over the time we worked together we created and launched the Wild Dog series of limited release brews. The Wild Dog Double Pale Ale was the first, with a red and black embossing on the label and hang tag to tell the story.
We carried the core essence of the The Flying Dog brand with the Wild Dog sub brand throughout the series, along with Gonzo Imperial Porter and Wild Dog Weizenbock Ale.
After the passing of one main character in the Flying Dog story, Hunter S. Thompson, we created the Gonzo Imperial Porter. The small batch of ales were oak cask conditioned and sold in a unique canister along with a signed mini poster by Ralph. The brewery produced a limited edition of the Gonzo with only two of them with a golden ticket inside the canister. Those bearers of the ticket were allowed to join the Thompson festivities commemorating his life in Aspen. The Flying Dog brand remains today as a lasting impression to cut through the brand clutter in the craft beer market.