Denver Soap Company’s product line is an all-natural high quality, hand-made soap. The brand’s image has an old-fashioned Colorado feel, trusted for everyday use, and eventually will become personally attached. The Denver Soap Company identity, graphic standards, marketing plan/tactics, and all packaging were created for the startup launch to take place within a six month period.
The key to the DSC’s brand and marketing strategy, is focusing on the natural soap product line. Marketing focuses on the distinction of what the brand promises: a soap that is created using the finest, natural ingredients. The DSC brand targets and supports resellers in high-end salons, boutique hotels, gift shops, and health spas for its product line. DSC is pending Series-A funding for marketing, production and distribution.