ARC Thrift Store, based in Denver Colorado, had a challenge: be recognized as the leader of recycled and lightly used merchandise. The main objective was to change the way consumers think of thrift stores – from hand-me-downs to a trove of unexpected treasures to be found. As the messaging for the brand became more clear, so did the development of the spokesperson for the company – Arcky the bird.
The character’s personality had to have a laid back, guy next-door feel, but also convey that he is on a mission. We developed several spots that included the mission into each, without being too cliché. The result was a retro-clever art direction for all the characters and an extremely well received reintroduction of Arcky himself.